who is xela florals?
Hi, I’m Alex (she/her), owner and lead designer.
xela florals was born out of the desire to change some of the less flattering industry norms I’ve observed in my first years of floral design in the Triangle area. I am, at my core, someone who loves love, who wants you to be happy, and someone who will work diligently to make sure your dreams are realized.
“Let the flowers speak” is a mantra I created for myself at the beginning of my floral practice. The flowers will tell you where they want to be in an arrangement, you can’t force them to do something they don’t want to. Flowers are also a way to speak volumes when our words fail.
Much like the flowers, I myself have never felt comfortable being forced into any space that did not suit all that I am. xela florals is a space for all. Above everything else, inclusivity, kindness, and willingness to teach, learn, and grow are proudly and strongly at the root of my foundation. This line of work has given me the opportunity to find and follow my passion, and I feel so lucky to have the privilege to do this for others.
Originally from the coast of Wilmington, NC, I came to Durham in 2021 to be with my partner, and now husband, Cole (he/him). Durham has been the community I was always searching for, I am so grateful to be here. A large part of this effort to work for myself and build a lighter, more supportive community around me and my fellow floral friends has been the unwavering support of my partner. If you book with xela florals, odds are you will see this man accompanying me on set ups and bringing his own calming and positive energy to the world around him.
Always finding joy in work hasn't been easy for me, but it is crucial for my longevity. So, in the early spring of 2024, I decided to re-evaluate my place in this industry and find a new avenue that better suited my floral agenda: thus xela florals was born!
I hope my joy resonates with my clients past, present, and future. I am here for you, to bring your visions to life, and to hopefully make your planning process a little more enjoyable. When you support xela florals, you are supporting a dream and, in turn, I get to help you create yours.
xoxo,
Alex
On our way to the first xela florals full service wedding set up of 2024
My first floral job working at Pine State Flowers in 2022
Being engaged in 2022
The first xela florals full service wedding in 2024
Now you know a little more about me, I’d love to learn more about you!