hi i’m alex,

aka xela florals

[zel-uh], like xylophone

I’m a floral designer in the beautiful state of North Carolina. I discovered a deep connection to flowers and floral design work is in my lineage. From my grandmother to her grandmother before her, I feel honored to keep this line of work alive.

I quickly found my love for this industry while working the incredible Art in Bloom event at the NC Museum of Art in 2022. I decided to make a career pivot and found myself in the very fortunate position to learn floral design from a multitude of talented floral shops and studios in my area… the rest is history!

I have extensive experience in daily deliveries, a la carte ordering, and full service wedding florals. I love every inch of this art form and how it gives me the opportunity to connect with so many in my community in such a special way. Your flower dreams are my flower dreams, too. Let’s bring them to life!

Proudly serving the Durham, NC community and beyond since 2022.